Instructor: Gregory Chondrokoukis, Athanasios Pseftelis
Course Code: ΤΕΠΛΗ08
Semester: 8th elective (Spring)
Requirements: –
Language of Teaching: Greek
European Credit Transfer and Accumulation System (ECTS): 5,5
OBJECTIVE
This course covers the fundamental principles of global web-based information systems and key issues related to information management, implementation of applications and access to global web data through interfaces. Students are trained in the design and development of web-based applications. The course presents the strategy of digital marketing and its applications with the help of information systems, IT tools and Internet models / applications (electronic, mobile marketing and social media marketing). Emphasis is given to modern IT tools and technologies for the management of marketing decision making in the digital environment.
