Speech by Ms. Stella Rousogiannaki, Senior Brand Manager, Procter & Gamble (P&G)
As part of the “Marketing” course of the 7th semester, on Wednesday, December 9, Ms. Stella Rousogiannaki, Senior Brand Manager, Procter & Gamble (P&G), presented to the students two case studies (one successful and one failed). The two examples showed the practical application of the principles and tools of Marketing related to the pricing & promotion of products, which we have mentioned in detail during the lectures.
Ms. Rousogiannaki also urged our students to take part in the global P&G “CEO Challenge”, where students gain useful experiences by solving real problems of the company while having the opportunity to see their ideas put into practice in a global organization.
More info:
P&G “CEO Challenge” – https://www.pg-ceochallenge.com/
Career opportunities – https://www.pgcareers.com/
